Name: Influence

Full name: Influence: The Psychology of Persuasion

Author: Robert B. Cialdini
Year: 1984
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Genres/categories:
Psychology, Non Fiction, Business, Self help, Science, Leadership

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ISBNs:
9780061241895
006124189X
, the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of
will move you toward profound personal change and act as a driving force for your success.
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