Full name: Onward: How Starbucks Fought for Its Life without Losing Its Soul

Authors: Howard Schultz, Joanne Gordon Year: 2007 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Biographies, Leadership Purchase/reserch links: Barns&Noble Amazon OpenLibrary Goodreads LibraryThing ISBNs: 9781119977230 9781605292885 1119977231 1605292885

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Similar books: Starbucked by Taylor Clark It's Not About the Coffee by Howard Behar Basic Black by Cathie Black Pour Your Heart Into It by Howard Schultz Tough Choices by Carly Fiorina Jack by Jack Welch Let My People Go Surfing by Yvon Chouinard To Pixar and Beyond by Lawrence Levy The Starbucks Experience by Joseph Michelli How Starbucks Saved My Life by Michael Gates Gill Business Stripped Bare by Richard Branson Screw It, Let's Do It by Richard Branson Poke the Box by Seth Godin Delivering Happiness by Tony Hsieh The HP Way by David Packard The Goal by Eliyahu M. Goldratt Changing on the Job by Jennifer Garvey Berger Turn the Ship Around! by L. David Marquet The Everything Store by Brad Stone Founders at Work by Jessica Livingston