Full name: You Bet: The Betfair Story and How Two Men Changed the World of Gambling

Author: Colin Cameron Year: 2009 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business Purchase/reserch links: Goodreads Amazon ISBNs: 9780007277001 0007277008

The fascinating story of a huge international business success story, and how one company has created legions of new gamblers and changed the worlds of gambling and sport forever. A betting exchange is an Internet company which provides gamblers with an online marketplace in which they can bet with each other. Betting exchanges now account for a third of all betting in Britain. Betfair is the world's preeminent betting exchange, with 90% of the global market. Betfair oversees five million bets each day--10 times greater than the volume of the London Stock Exchange trades.