Full name: The Tipping Point: How Little Things Can Make a Big Difference

Author: Malcolm Gladwell Year: 2000 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Psychology, Science, Self help, Philosophy, Economics Purchase/reserch links: Amazon OpenLibrary Goodreads eBooks.com LibraryThing ISBNs: 9780316679077 9780316346627 0316346624

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. Similar books: Outliers by Malcolm Gladwell Blink by Malcolm Gladwell The Wisdom of Crowds by James Surowiecki What the Dog Saw by Malcolm Gladwell The Paradox of Choice by Barry Schwartz David and Goliath by Malcolm Gladwell Everything Is Obvious* by Duncan J. Watts Buyology by Martin Lindstrom The Richest Man In Babylon by George S. Clason The Greatest Salesman in the World by Og Mandino Contagious by Jonah Berger The Power of Habit by Charles Duhigg Think and Grow Rich by Napoleon Hill The Science of Getting Rich by Wallace D. Wattles The Checklist Manifesto by Atul Gawande A Whole New Mind by Daniel H. Pink Tribe of Mentors by Timothy Ferriss The Magic of Thinking Big by David J. Schwartz Start with Why by Simon Sinek Essentialism by Greg McKeown