Name: The Selling of the President 1968

Author: Joe McGinniss
Year: 1969
Rank:

Rating:

Original Rating:

Pop Rating:

Genres/categories:
Politics, History, Non Fiction

Purchase/reserch links:

ISBNs:
9780671270438
0671270435
What makes you cast your ballot? A Presidential candidate or a good campaign? How s/he stands on the issues or how s/he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--& how that script came to be. It introduces:
Harry Treleaven, the 1st adman to suggest that issues bore voters. Image is what counts
Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
Frank Shakespeare, the man behind the whole campaign, who, after 18 years at CBS, cast the image that sold America a President
Richard Nixon himself--a politician running on tv for the highest office in the land
Similar books:


Categories:
Science fiction
Fantasy
Mystery
Romance
Business
Classic
Sports
Young adult
Humor
Memoirs
See all categories...