Full name: The small B!G: small changes that spark big influence

Authors: Steve J. Martin, Noah Goldstein, Robert Cialdini Year: 2014 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Psychology, Self help, Non Fiction Purchase/reserch links: Amazon Goodreads LibraryThing ISBNs: 9781781256398 178125639X

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Similar books: The Little Book of Talent by Daniel Coyle What Every Body is Saying by Joe Navarro Who Moved My Cheese? by Spencer Johnson Never Split the Difference by Chris Voss Getting to Yes by Roger Fisher The Happiness Advantage by Shawn Achor What to Say When you Talk To Yourself by Shad Helmstetter Grit by Angela Duckworth Psycho-Cybernetics by Maxwell Maltz Mastery by Robert Greene I Will Teach You To Be Rich by Ramit Sethi The Creative Curve by Allen Gannett Deep Work by Cal Newport The Advantage by Patrick Lencioni High Performance Habits by Brendon Burchard Search Inside Yourself by Chade-Meng Tan Discipline Equals Freedom by Jocko Willink Everything is Negotiable by Gavin Kennedy A Spy's Guide to Thinking by John Braddock The Three Signs of a Miserable Job by Patrick Lencioni