Name: Apex Hides the Hurt

Author: Colson Whitehead
Year: 2006
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Genres/categories:
Contemporary
Culture: African-American

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ISBNs:
9780385507950
9781400031269
038550795X
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town'€™s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero'€™s efforts may result in not just a new name for the town but a new and subtler truth about it as well. From the Trade Paperback edition.
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