Full name: I'm Feeling Lucky: The Confessions of Google Employee Number 59

Author: Douglas Edwards Year: 2011 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Memoirs, Business, Non Fiction Purchase/reserch links: Goodreads Amazon LibraryThing ISBNs: 9780547416991 9780547737393 0547416997 0547737394

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards-a former journalist who knows how to write-captures the "Google Experience," the rollercoaster ride of being part of a company creating itself in a whole new universe.  I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation. Similar books: #Girlboss by Sophia Amoruso Disrupted by Dan Lyons In The Plex by Steven Levy The Google Story by David A. Vise How Google Works by Eric Schmidt Googled by Ken Auletta Chaos Monkeys by Antonio Garcia Martinez The Four by Scott Galloway What Would Google Do? by Jeff Jarvis Total Recall by Arnold Schwarzenegger The Ride of a Lifetime by Robert Iger Pour Your Heart Into It by Howard Schultz To Pixar and Beyond by Lawrence Levy When I Stop Talking, You'll Know I'm Dead by Jerry Weintraub Reset by Ellen Pao How Starbucks Saved My Life by Michael Gates Gill Ahead of the Curve by Philip Delves Broughton Hit Refresh by Satya Nadella My Korean Deli by Ben Ryder Howe The Boy Kings by Katherine Losse