Full name: Building a StoryBrand: Clarify Your Message So Customers Will Listen

Author: Donald Miller Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: Amazon Goodreads LibraryThing ISBNs: 9780718033323 0718033329

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. Similar books: Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull Scaling Up by Verne Harnish The Pumpkin Plan by Mike Michalowicz Scaling Lean by Ash Maurya ROCK Your Network Marketing Business by Sarah Robbins Disrupt You! by Jay Samit The Little Book of Common Sense Investing by Jack Bogle How To Market A Book by Joanna Penn Running Lean by Ash Maurya Business Model Generation by Alexander Osterwalder Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Exponential Organizations by Salim Ismail If You Can by William J. Bernstein Getting Naked by Patrick Lencioni A Random Walk Down Wall Street by Burton G. Malkiel Case Interview Secrets by Victor Cheng Hacking Growth by Sean Ellis