Full name: Marketing Management: Knowledge and Skills

Authors: J. Paul Peter, James H. Donnelly Jr. Year: 1986 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business Purchase/reserch links: Goodreads Amazon ISBNs: 9780073530055 9780077861056 0073530050 0077861051

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity, and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.