Full name: Satisfaction Guaranteed: The Making of the American Mass Market

Author: Susan Strasser Year: 1989 Rank: Rating: Original Rating: Pop Rating: Genres/categories: History, Non Fiction Purchase/reserch links: Amazon Goodreads ISBNs: 9781588341464 1588341461

This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward. Similar books: Never Done by Susan Strasser Waste and Want by Susan Strasser Dead Wake by Erik Larson The Death and Life of Great American Cities by Jane Jacobs One Summer: America, 1927 by Bill Bryson Six Frigates by Ian W. Toll 102 Minutes by Jim Dwyer The History of Jihad by Robert Spencer Five Days at Memorial by Sheri Fink The Oregon Trail by Rinker Buck The History of Surfing by Matt Warshaw Washington's Immortals by Patrick K. O'Donnell Seven Fallen Feathers by Tanya Talaga American Gun by Chris Kyle Mythos by Stephen Fry No Way Out by Mitch Weiss Swords and Swordsmen by Mike Loades Dress in Anglo-Saxon England by Gale R. Owen-Crocker Easy riders, raging bulls by Peter Biskind Season of the Witch by David Talbot