Full name: Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers-GM, Ford, and Chrysler

Author: Bill Vlasic Year: 2011 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: LibraryThing Goodreads Amazon ISBNs: 9780061845628 0061845620

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies' failures have had on the overall economy, and more importantly what they have done to people's lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry. Similar books: Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull Scaling Up by Verne Harnish Building a StoryBrand by Donald Miller The Pumpkin Plan by Mike Michalowicz Scaling Lean by Ash Maurya ROCK Your Network Marketing Business by Sarah Robbins Disrupt You! by Jay Samit The Little Book of Common Sense Investing by Jack Bogle How To Market A Book by Joanna Penn Running Lean by Ash Maurya Business Model Generation by Alexander Osterwalder Jab, Jab, Jab, Right Hook by Gary Vaynerchuk How to Make Your Money Last by Jane Bryant Quinn Exponential Organizations by Salim Ismail If You Can by William J. Bernstein Getting Naked by Patrick Lencioni A Random Walk Down Wall Street by Burton G. Malkiel