Author: Mike Weinberg Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business
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ISBNs: 9780814431771 0814431771 |
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: '¢ Identify a strategic, finite, workable list of genuine prospects '¢ Draft a compelling, customer-focused 'sales story' '¢ Perfect the proactive telephone call to get face-to-face with more prospects '¢ Use email, voicemail, and social media to your advantage '¢ Overcome'even prevent'every buyer's anti-salesperson reflex '¢ Build rapport, because people buy from people they like and trust '¢ Prepare for and structure a winning sales call '¢ Stop presenting and start dialoguing with buyers '¢ Make time in your calendar for business development activities '¢ And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
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