Name: Meatball Sundae

Full name: Meatball Sundae: Is Your Marketing out of Sync?

Author: Seth Godin
Year: 2007
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Genres/categories:
Business

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ISBNs:
9781591841746
1591841747
An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.
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