Full name: All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - and Why Authenticity Is the Best Marketing of All

Author: Seth Godin Year: 2005 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Psychology Purchase/reserch links: Goodreads Amazon eBooks.com LibraryThing ISBNs: 9781591841005 9781591845331 1591841003

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition. Similar books: Buzzmarketing by Mark Hughes The Anatomy of Buzz by Emanuel Rosen Word of Mouth Marketing by Andy Sernovitz The 22 Immutable Laws of Marketing by Al Ries Permission Marketing by Seth Godin Positioning by Al Ries Unleashing the Ideavirus by Seth Godin Meatball Sundae by Seth Godin Free Prize Inside by Seth Godin Selling the Invisible by Harry Beckwith Purple Cow by Seth Godin Guerrilla Marketing by Jay Conrad Levinson Marketing Management by Philip Kotler The 22 Immutable Laws of Branding by Al Ries We Are All Weird by Seth Godin Small Is the New Big by Seth Godin Hooked by Nir Eyal Helping by Edgar H. Schein Linchpin by Seth Godin 100 Things Every Designer Needs to Know About People by Susan Weinschenk