Name: All Marketers Are Liars

Full name: All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - and Why Authenticity Is the Best Marketing of All

Author: Seth Godin
Year: 2005
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Genres/categories:
Business, Psychology

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ISBNs:
9781591841005
9781591845331
1591841003
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.
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