Author: Philip Kotler Year: 1967 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction
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ISBNs: 9780131457577 9780132102926 0131457578 0132102927 |
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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