Author: Philip Kotler
Year: 1967
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Genres/categories:
Business, Non Fiction
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ISBNs:
9780131457577
9780132102926
0131457578
0132102927 |
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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