Full name: Inspired: How To Create Products Customers Love

Author: Marty Cagan Year: 2008 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: Goodreads Amazon LibraryThing ISBNs: 9780981690407 0981690408

Why do some products make the leap to greatness while others donot? Creating inspiring products begins with discovering a productthat is valuable, usable, and feasible. If you can not do this,then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to askyour engineering team to build will be successful? - How do you identify the minimal possible product that will besuccessful? - How do you manage the often conflicting demands of companyexecs, customers, sales, marketing, engineering, design, andmore? - How can you adapt Agile methods for commercial productenvironments? Product management expert Marty Cagan answers these questionsand hundreds more as he shares lessons learned, techniques, andbest practices from working for and with some of the mostsuccessful companies in the high-tech industry. You will find thatthere s a very big difference between how the very best companiescreate products and all the rest. Similar books: Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull Scaling Up by Verne Harnish Building a StoryBrand by Donald Miller The Pumpkin Plan by Mike Michalowicz Scaling Lean by Ash Maurya ROCK Your Network Marketing Business by Sarah Robbins Disrupt You! by Jay Samit The Little Book of Common Sense Investing by Jack Bogle How To Market A Book by Joanna Penn Running Lean by Ash Maurya Business Model Generation by Alexander Osterwalder Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Exponential Organizations by Salim Ismail If You Can by William J. Bernstein Getting Naked by Patrick Lencioni A Random Walk Down Wall Street by Burton G. Malkiel Case Interview Secrets by Victor Cheng