Full name: Built to Sell: Creating a Business That Can Thrive Without You

Author: John Warrillow Year: 2010 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: Goodreads Amazon LibraryThing ISBNs: 9781591843979 9781591845829 1591843979 1591845823

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company - even if it's profitable - can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often. Similar books: The Four Steps to the Epiphany by Steve Blank Anything You Want by Derek Sivers The $100 Startup by Chris Guillebeau The Lean Startup by Eric Ries High Tech Start Up by John L. Nesheim The Art of the Start by Guy Kawasaki Growing a Business by Paul Hawken The Hard Thing About Hard Things by Ben Horowitz The Education of Millionaires by Michael Ellsberg Zero to One by Peter Thiel Trump by Donald J. Trump The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull Scaling Up by Verne Harnish Building a StoryBrand by Donald Miller The Pumpkin Plan by Mike Michalowicz Scaling Lean by Ash Maurya ROCK Your Network Marketing Business by Sarah Robbins Disrupt You! by Jay Samit