Author: John Caples Year: 1980 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction
Purchase/reserch links:
ISBNs: 9780130957016 0130957011 |
|
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Similar books:
|