Name: Tested Advertising Methods

Author: John Caples
Year: 1980
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Genres/categories:
Business, Non Fiction

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ISBNs:
9780130957016
0130957011
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
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