Full name: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

Author: Luke Sullivan Year: 1998 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: LibraryThing Goodreads Amazon ISBNs: 9780471281399 0471281395

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products. Similar books: Ogilvy on Advertising by David Ogilvy Confessions of an Advertising Man by David Ogilvy Where the Suckers Moon by Randall Rothenberg Truth, Lies and Advertising by Jon Steel From Those Wonderful Folks Who Gave You Pearl Harbor by Jerry Della Femina Adland by James P. Othmer Tested Advertising Methods by John Caples The Fall of Advertising and the Rise of PR by Al Ries Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull Scaling Up by Verne Harnish Building a StoryBrand by Donald Miller The Pumpkin Plan by Mike Michalowicz Scaling Lean by Ash Maurya ROCK Your Network Marketing Business by Sarah Robbins Disrupt You! by Jay Samit The Little Book of Common Sense Investing by Jack Bogle How To Market A Book by Joanna Penn