Full name: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Author: Marty Neumeier Year: 2003 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: LibraryThing Goodreads Amazon ISBNs: 9780321348104 0321348109

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution. Similar books: Zag by Marty Neumeier Emotional Branding by Marc Gobe Designing Brand Identity by Alina Wheeler A New Brand World by Scott Bedbury The 22 Immutable Laws of Branding by Al Ries Lovemarks by Kevin Roberts Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Write. Publish. Repeat. by Sean Platt Creativity, Inc. by Ed Catmull Peopleware by Tom DeMarco Scaling Up by Verne Harnish Building a StoryBrand by Donald Miller The Pumpkin Plan by Mike Michalowicz Scaling Lean by Ash Maurya ROCK Your Network Marketing Business by Sarah Robbins Disrupt You! by Jay Samit The Little Book of Common Sense Investing by Jack Bogle How To Market A Book by Joanna Penn