Full name: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Author: Scott Bedbury Year: 2002 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business, Non Fiction Purchase/reserch links: Goodreads Amazon LibraryThing ISBNs: 9781101200285 1101200286

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning--and failed--branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game. Similar books: The 22 Immutable Laws of Branding by Al Ries Zag by Marty Neumeier Lovemarks by Kevin Roberts Emotional Branding by Marc Gobe Unleashing the Ideavirus by Seth Godin Meatball Sundae by Seth Godin Free Prize Inside by Seth Godin Purple Cow by Seth Godin Guerrilla Marketing by Jay Conrad Levinson Zero to One by Peter Thiel The 1-Page Marketing Plan by Allan Dib Don't Make Me Think by Steve Krug Creativity, Inc. by Ed Catmull Scaling Up by Verne Harnish Building a StoryBrand by Donald Miller The Pumpkin Plan by Mike Michalowicz Scaling Lean by Ash Maurya ROCK Your Network Marketing Business by Sarah Robbins Disrupt You! by Jay Samit The Little Book of Common Sense Investing by Jack Bogle