Author: Gary Dahl Year: 2001 Rank: Rating: Original Rating: Pop Rating: Genres/categories: Business
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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:
Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
This book is part of the "For Dummies" series. Here are some other books from this series:
 | "Polish For Dummies" First published in 2012 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Botany For Dummies" First published in 2011 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Flirting For Dummies" First published in 2009 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Dutch For Dummies" First published in 2007 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Banjo For Dummies" First published in 2007 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Blogging for Dummies" First published in 2006 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "DJing for Dummies" First published in 2006 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Chinese For Dummies" First published in 2005 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Calculus for Dummies" First published in 2003 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Drawing For Dummies" First published in 2003 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Pilates For Dummies" First published in 2002 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Drums For Dummies" First published in 2001 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Puppies For Dummies" First published in 2000 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Horses For Dummies" First published in 1999 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Quilting For Dummies" First published in 1999 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Guitar For Dummies" First published in 1998 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Dating for Dummies" First published in 1997 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Cats For Dummies" First published in 1997 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "C For Dummies" First published in 1997 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Bridge For Dummies" First published in 1997 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Perl For Dummies" First published in 1997 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Beer For Dummies" First published in 1996 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Dogs For Dummies" First published in 1996 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Golf for Dummies" First published in 1996 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Chess For Dummies" First published in 1996 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Managing for dummies" First published in 1996 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Wine for Dummies" First published in 1995 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "Politics For Dummies" First published in 1995 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "C++ For Dummies" First published in 1994 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "PCs For Dummies" First published in 1992 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "DOS For Dummies" First published in 1991 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
 | "TCP/IP For Dummies" First published in 1991 Rank: , Original star rating: , Adjusted star rating: , Pop rating: |
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